The Sales Magnet: How to Get More Customers Without Cold Calling by Kendra Lee

Author:Kendra Lee
Language: eng
Format: mobi
Publisher: KLA Press
Published: 2013-01-24T14:00:00+00:00

Part 3: Pick Your Digital Attraction Strategies

Digital attraction strategies use the internet to reach your prospects. Unlike the personal attraction strategies, you often can’t control who will see your content. If you’re posting articles, blogging, or using social media, anyone who is paying attention can see your content.

While at first it may appear that the lack of control is a disadvantage, it actually helps you in several ways. First, more people will have exposure to your content. If more people have exposure to your content, it opens up the possibility that they will choose to become part of one of your lists. They may subscribe to your e-newsletter or blog, connect to you on a social networking site, or register to attend an event you’re hosting, to name a few. This organic growth allows you to not just expand your list, but to expand it with people who are now familiar with you and interested in learning more.

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